I am an independent product analyst providing services under contract. I answer the question: "is the proposed or existing product fit for the intended market, and if not, why is it not performing, gaining traction, or generating license or subscriber revenues?". I help with the big industry picture by taking industry specific risk off the table, so you can get those recurring, paid subscriptions and annual license fees into your company's bank account.
My
specialty is the skilled trade and technical verticals (manufacturing,
service, i.e., verticals where products enable productivity of skilled
workers). I support Product Managers of Web Applications by reducing
their research and market sector relations work. How? By refining
product plans, quantifying market volume, competition, and assessing
qualitative state-of the-industry issues. The final output of my
contracts are trade-specific, go-to-market steering. I extend
engagements to include execution on the go-to-market. Offloading the
specialty targeting work from overburdened product and marketing
managers can be the difference between success and failure of an
industry targeted product.
Use me as acting product manager until you find the permanent hire. Use me for industry relations and community intelligence. I develop industry dossiers for the permanent Product Manager, helping them gain traction in specialty technical / industrial markets. My work is usually completed in 90 to 180 days.
